Avent Soothies

Packaging, Rebrand

The Philips company is a world leader in consumer health and tech products. Avent, a family-focused sub brand of Philips, provides high quality patented baby products from newborn to toddler. They are well known for their breast pumps, bottles and pacifiers. 

Their Soothie is a one-piece, orthodontic pacifier made with medical grade silicone, and is so trusted that hospitals nationwide provide them to their newborns.Unfortunately, the Soothie is often overlooked on store shelves due to its simple design and bland packaging, unable to compete with “cuter” but inferior, products. 

My goal was to repackage Avent Soothies to target young dads. I designed funny, jump-off-the-shelf packaging for “daddy’s little monkey” inspired by vibrant cartoon characters.